What distinguishes us from other eco swimwear brands?

zero waste patterns

shop - deco del mar

new prints - inspired by refugee stories

Adinkra + hope

$1 from each sale to médecins sans frontières

that fashion is art

Consume This

GUARANTEED LIFETIME REPAIRS icon by justin blake noun project no greenwashing studio troisquatre noun projectZERO WASTE BUSINESS MODEL emroce icon by berkah noun projectdirect contact with head designer emma la rocca churchill icon designed by linker from noun project 


"Is it possible to have these leg frills on the bathing suit too? Because I absolutely love them. They absolutely changed my bathing experience. I always was so uncomfortable in bikini and bathing suits, the bikinis were always so tight, so short, I always felt naked. With your frilly boom I feel so absolutely safe. I’ve been loving going swimming and even begged my friends to take me to the lake. I have no shyness anymore, I am so confident changing into my bathing wear, it’s absolutely amazing." Chloe Schoettke -Kiel, Germany-

 "Thank you SO much for the gorgeous swimwear! Holy heck you are so talented. They are the perfect fit!" Kaitoke Wilds -Aotea, New Zealand-

"I love this top, very comfortable and soft fabric, excellent craftsmanship, very luxurious feel. I especially like the seams and am even considering wearing it inside out to showcase the design. Quick delivery and great communication with Emma. Highly recommended shop!" Hannah Crismore - Florida, USA-

"Beautiful, high quality bikini. Great, sustainable material. A shop with a beautiful concept. Emma gave me a really personalized purchase. Will definitely be ordering from here again. Think I’ve found my go-to brand for swimsuits. Thank you, Emma!" Patricia Collier Castanera -Barcelona, Spain-

"Perfect fit and delivered quickly. Love this brand. It will be my go-to for swimwear going forward." Rachael Chapman -London-

"I bought one of these for myself and I love it, so good for snorkeling. I was searching for something zero waste and this is perfect in every way! I particularly like the cut around the sleeves which I think looks really great on me (hehe, if I do say so myself). It's so cool that I have just bought a second one for my twin sister!" Julio Onesy. Kate Janes - Aotearoa-

 These are some but not all of our reviews. These were either emailed to us, sent via instagram or left on our Etsy store. You can also leave reviews on our google listing We love your love! Thank you x

Hi I'm Emma La Rocca, I design, research, patternmake, cut and sew everything you see on this website, often with an intern working alongside me. We work this magic in our Papamoa studio. As we sew we listen to love enhancing podcasts or pumping techno to put those extra good feels into each piece. I always say 'We' because it is never just me who is creating this. It's the people around me, anyone who's sent us an encouraging word, the sustainable fabric suppliers, the customers who keep us going. We're all in this together.

emma la rocca emma churchill founder of emroce zero waste swimwear photo in Italy. photographer Marta Bellu

We create inspirational designs to encourage change, as the current production and consumption models are too damaging to our health and our planet. We focus on pattern making to create zero waste lay plans and are constantly researching for innovative sustainable fabrics. However, each of our  collections address different issues in diverse ways as there is not one answer as to how things should be done better. Our swimwear came to fruition in Italia but we have now moved home, so is made by us in New Zealand with recycled, high quality Italian fabrics. All designs are stripped to their basic necessities and our efforts are focused on achieving the perfect fit and creating a completely functional and zero waste garment. We know that the power for change is in the hands of the consumer. Through the things we buy, we decide who, what, where, when and how our products are made. 

Please consume wisely.

“A new type of thinking is essential if mankind is to survive and move to higher levels” -Albert Einstein- 


Ispirando il mondo ad incoraggiare il consumo etico.

emroce è un azienda di moda etica gestita da Emma La Rocca. Noi creiamo designs ispirati ad incoraggiare cambiamento, dato che I metodi di produzione e consumi correnti sono estremamenti dannosi per la salute dei lavoratori e del nostra pianeta.
Noi non facciamo semplicemente belli abiti.
Esploriamo molti modi differenti per le nostre creazioni essendo consapevoli che non esiste una verità assoluta sul come fare le cose. I nostri costumi da bagno sono fatti da noi in New Zealand con tessuti italiani di alta qualità. Tutti pezzi sono spogliati fino a le loro necessità di base e i nostri sforzi sono focalizzati sul raggiungimento della vestibilità perfetta e la creazione di un capo completamente funzionale.
Il potere del cambiamento è nelle mani del consumatore, attraverso l'aquisito, decide cui, quando, dove e come i nostri prodotti sono fabricati.