What distinguishes us from other eco swimwear brands?
Inspiring the world to encourage ethical consumption & production
Ispirando il mondo al consumo e la produzione etica.
. Free shipping within Aotearoa .
we are the first zero waste swimwear brand in the world
All styles are now available in RED
IT'S SO NEW THAT WE DON'T YET HAVE A PHOTOSHOOT TO SHOW YOU
- our most popular zero waste swimwear styles -
Our printed swimwear is selling out fast! Only selected styles still available. GET IN QUICK
- CUSTOMER REVIEWS -
"Is it possible to have these leg frills on the bathing suit too? Because I absolutely love them. They absolutely changed my bathing experience. I always was so uncomfortable in bikini and bathing suits, the bikinis were always so tight, so short, I always felt naked. With your frilly boom I feel so absolutely safe. I’ve been loving going swimming and even begged my friends to take me to the lake. I have no shyness anymore, I am so confident changing into my bathing wear, it’s absolutely amazing." Chloe Schoettke -Kiel, Germany- Frilly Booms
"I love this top, very comfortable and soft fabric, excellent craftsmanship, very luxurious feel. I especially like the seams and am even considering wearing it inside out to showcase the design. Quick delivery and great communication with Emma. Highly recommended shop!" Hannah Crismore - Florida, USA-
"Beautiful, high quality bikini. Great, sustainable material. A shop with a beautiful concept. Emma gave me a really personalized purchase. Will definitely be ordering from here again. Think I’ve found my go-to brand for swimsuits. Thank you, Emma!" Patricia Collier Castanera -Barcelona, Spain-
"Perfect fit and delivered quickly. Love this brand. It will be my go-to for swimwear going forward." Rachael Chapman -London-
"I bought one of these for myself and I love it, so good for snorkeling. I was searching for something zero waste and this is perfect in every way! I particularly like the cut around the sleeves which I think looks really great on me (hehe, if I do say so myself). It's so cool that I have just bought a second one for my twin sister!". Kate Janes - Aotearoa- Julio Onesy
These are a small handful, but not all of our reviews. These were either emailed to us, sent via instagram or left on our Etsy store. You can read more about us on our PUBLICITY page and if you'd like to leave us a review, please do so on our google listing We love your love! Thank you x
- our story -
Hi I'm Emma La Rocca, I design, research, patternmake, cut and sew everything you see on this website, often with an intern working alongside me. We work this magic in our Papamoa studio. As we sew we listen to love enhancing podcasts or pumping techno to put those extra good feels into each piece. I always say 'We' because it is never just me who is creating this. It's the people around me, anyone who's sent us an encouraging word, the sustainable fabric suppliers, the customers who keep us going. We're all in this together.
We create inspirational designs to encourage change, as the current production and consumption models are too damaging to our health and our planet. Our styles are designed to stay on in the surf to encourage women to have fearless fun in the water and to cultivate a wider appreciation and respect for our rivers, lakes and oceans.
We focus on pattern making to create zero waste lay plans and are constantly researching for innovative sustainable fabrics. Each of our collections address different issues in diverse ways as there is not one answer as to how things should be done better. Our swimwear came to fruition in Italia but we have now moved home, so is made by us in New Zealand with recycled, high quality Italian fabrics. All designs are stripped to their basic necessities and our efforts are focused on achieving the perfect fit and creating a completely functional and zero waste garment. We know that the power for change is in the hands of the consumer. Through the things we buy, we decide who, what, where, when and how our products are made. With every purchase you make, you are investing in the companies that you want to keep in this world.
Please consume wisely.
“A new type of thinking is essential if mankind is to survive and move to higher levels” -Albert Einstein-