What distinguishes us from other eco swimwear brands?

zero waste patterns

shop - deco del mar

new prints - inspired by refugee stories

Adinkra + hope

$1 from each sale to médecins sans frontières

that fashion is art

Consume This

GUARANTEED LIFETIME REPAIRS icon by justin blake noun project no greenwashing studio troisquatre noun projectZERO WASTE BUSINESS MODEL emroce icon by berkah noun projectdirect contact with head designer emma la rocca churchill icon designed by linker from noun project 

Hi I'm Emma La Rocca, I design, research, patternmake, cut and sew everything you see on this website, often with an intern working alongside me. We work this magic in our Papamoa studio. As we sew we listen to love enhancing podcasts or pumping techno to put those extra good feels into each piece. I always say 'We' because it is never just me who is creating this. It's the people around me, anyone who's sent us an encouraging word, the sustainable fabric suppliers, the customers who keep us going. We're all in this together.

emma la rocca emma churchill founder of emroce zero waste swimwear photo in Italy. photographer Marta Bellu

We create inspirational designs to encourage change, as the current production and consumption models are too damaging to our health and our planet. We focus on pattern making to create zero waste lay plans and are constantly researching for innovative sustainable fabrics. However, each of our  collections address different issues in diverse ways as there is not one answer as to how things should be done better. Our swimwear came to fruition in Italia but we have now moved home, so is made by us in New Zealand with recycled, high quality Italian fabrics. All designs are stripped to their basic necessities and our efforts are focused on achieving the perfect fit and creating a completely functional and zero waste garment. We know that the power for change is in the hands of the consumer. Through the things we buy, we decide who, what, where, when and how our products are made. 

Please consume wisely.

“A new type of thinking is essential if mankind is to survive and move to higher levels” -Albert Einstein- 


Ispirando il mondo ad incoraggiare il consumo etico.

emroce è un azienda di moda etica gestita da Emma La Rocca. Noi creiamo designs ispirati ad incoraggiare cambiamento, dato che I metodi di produzione e consumi correnti sono estremamenti dannosi per la salute dei lavoratori e del nostra pianeta.
Noi non facciamo semplicemente belli abiti.
Esploriamo molti modi differenti per le nostre creazioni essendo consapevoli che non esiste una verità assoluta sul come fare le cose. I nostri costumi da bagno sono fatti da noi in New Zealand con tessuti italiani di alta qualità. Tutti pezzi sono spogliati fino a le loro necessità di base e i nostri sforzi sono focalizzati sul raggiungimento della vestibilità perfetta e la creazione di un capo completamente funzionale.
Il potere del cambiamento è nelle mani del consumatore, attraverso l'aquisito, decide cui, quando, dove e come i nostri prodotti sono fabricati.