Hi I'm Emma La Rocca, I design, research, patternmake, cut and sew everything you see on this website, often with an intern working alongside me. We work this magic in our Papamoa studio. As we sew we listen to love enhancing podcasts or pumping techno to put those extra good feels into each piece. I always say 'We' because it is never just me who is creating this. It's the people around me, anyone who's sent us an encouraging word, the sustainable fabric suppliers, the customers who keep us going. We're all in this together.
We create inspirational designs to encourage change, as the current production and consumption models are too damaging to our health and our planet. We focus on pattern making to create zero waste lay plans and are constantly researching for innovative sustainable fabrics. However, each of our collections address different issues in diverse ways as there is not one answer as to how things should be done better. Our swimwear came to fruition in Italia but we have now moved home, so is made by us in New Zealand with recycled, high quality Italian fabrics. All designs are stripped to their basic necessities and our efforts are focused on achieving the perfect fit and creating a completely functional and zero waste garment. We know that the power for change is in the hands of the consumer. Through the things we buy, we decide who, what, where, when and how our products are made.
Please consume wisely.
“A new type of thinking is essential if mankind is to survive and move to higher levels” -Albert Einstein-